Learning is such a joy to me. Maybe that was why I was a classroom teacher for ten years. I was taught from a young age that people will steal. They my steal your car, shoes, boyfriend, but they will never be able to steal what you have learned.
Very few people pick up a camera and start a business knowing they will be successful! Actually, I would even say most photographers fall into success on accident! The business side can be overwhelming, having someone who has navigated those waters ahead of you is priceless.
I use Flodesk to create emails for service clients and for education clients. I love that I can serve these groups and guess what, if my social media were to POOF, go away one day, I can still EASILY contact my loyal client base without worrying about anything.
If you aren’t comfortable in front of the camera, what are you doing behind it? How will you help those who uncomfortable, or pose people, or make them laugh? Your face is the brand, finding ways to show it off should be simple.
I love that I have email templates ready for gallery delivery, the inquiries, and even a simple, “thank you” for having me capture this moment. These emails are not meant to create a disconnect, instead they are meant to gently lead ideal clients to correct answers, opening galleries and simply give you more time to work, and not type.
If we learned anything in the last year, no matter how much we prepare and plan, life and mix it all up. If you are only planning 90 days (which I usually follow up each 90 days with a 7 day rest) then you can adjust much quicker to change.
I never post in the moment. I will use IG Stories to tell real time stories and check in, but everything else is planned.
I met with our family financial advisor 2 years before I went full time into photography. He set me up with specific goals and really hammered in the power of looking at each quarter instead of the full year.